Are you keeping your home on the market during the holidays? If so, careful, seasonally-appropriate preparations could help you capture the attention of buyers who are continuing their search.

While some sellers cancel their listings at this time of year, there are several benefits associated with keeping that virtual “For Sale” sign planted. Perhaps the most significant is the dedication of your potential buyer pool. Home hunters who are willing to trudge out into the cold during a hectic time of year tend to be serious about making a purchase. Optimizing the look and feel of your property can dramatically increase your chances of grabbing their interest.

If you’re hoping to sell your home over the holidays, here are a few tips on how to do it right…

 

Target the right buyers

Some buyers are more likely than others to be searching for homes during the holidays. While this season can be incredibly hectic for families with children, young professionals may find that they have more hours to devote to the hunt at this time of year. Likewise, empty-nesters may enjoy the relaxed pace of the market right now.

The good news is, an experienced agent can help you determine which buyers to target this season. Since real estate professionals tend to have less on their plates over the holidays, your agent is in a good position to give you their undivided attention while you prepare your home.

Decorate tastefully

There’s nothing wrong with using decorations to get into the holiday spirit. That said, there are times when less is more—like when your home is on the market. Remember that buyers who tour your property should be able to envision what life will be like there in every season. Not only that, but you may encounter home hunters who don’t celebrate the same traditions as you do.

To ensure that your home is inviting to all potential buyers over the holidays, keep your aesthetic simple. From centrepieces to throw pillows, a few decorative touches in rich, seasonal colours can go a long way.

Use winter curb appeal

When the weather is cold and gray, cheery curb appeal can draw buyers directly to your property. Warm lighting, a fresh welcome mat or stair runner, and a tasteful wreath can all create an inviting feeling that home hunters will love.

During winter showing periods, safety is even more crucial than the look of your property. When there’s snow on the ground, maintain a clear path to your front door—and make sure those slippery front steps are de-iced properly.

Keep it warm and cozy

Frosty temperatures are a big part of the reason why many buyers stop looking for the right property around the holidays. Fortunately, by keeping your living space warm during showings, you can strengthen any positive associations that buyers form with your home.

Ideally, keep your heat cranked to about 20 or 21 degrees Celsius (between 68 and 71 degrees Fahrenheit). You can also give your home a warmer feel with cozy blankets and floor rugs, which will make it easier for buyers to imagine getting comfortable inside.

Find ways to relax

From last-minute shopping to social commitments, the holidays can be hectic. For this reason, keeping your home in show-ready condition may take a bit of extra effort. The good news is, an experienced real estate professional will be there to provide ongoing guidance and help you make the most of this selling season.

If you’re keeping your property on the market into the new year, your best bet is to heed the advice of your agent. While they do the heavy lifting, try to find ways to relax and enjoy yourself. Spend time with family, engage in your favourite yuletide activities, and be open to any showings and offers that may come your way.

With a bit of forethought and the right attitude, you might just receive the holiday gift you’re hoping for: a smooth and profitable home sale!

Are you ready to sell your home? No matter the season, start off by finding an agent who will meet your needs!