Our Top 5 Tips

You may be used to thinking of LinkedIn as a platform for meeting and networking with like-minded professionals. While it certainly offers that ability, overlooking the other ways you can use this flexible tool could mean leaving leads on the table. Fortunately, by using it the right way, real estate agents can reap some serious advantages.

Here are our top five tips to help real estate agents make the most of LinkedIn…

 

1) Make your business page stand out 

The first step to attracting new prospects and holding the attention of potential leads is putting your writing skills to work on your business page. From your headline to your bio, every piece of copy is an opportunity to tell potential clients what you can do for them.

In addition, you need a compelling visual for your header image (a skilled designer can help you out with this if it’s not your forte). You’ll likely want to include your headshot and contact information in there somewhere.

Lastly, consider adding showcase pages if you have any content to promote. From your blog posts to potential current offerings (such as a referral program), this is a great way to further engage.

 

2) Find and learn about prospects

You can actually use LinkedIn to learn more about locals—who could one day become clients. The advanced search feature can help you find some useful background information on people in your area.

There’s nothing wrong with approaching someone online who seems like they may be ready to buy or sell in the not-so-distant future. The key is to be authentic, and leave the salesperson’s tactics at the door.

Mention who you are, what you do, and the fact that you’re always interested in connecting with those who may be entering the market soon. Be willing to answer questions and lend a hand if you can.

 

3) Join groups

There’s a multitude of groups on LinkedIn, devoted to all kinds of shared interests and needs. So, it’s no surprise that there are groups devoted to real estate. Joining the right ones could help you unearth some potential prospects—if you approach them respectfully.

Remember, group members aren’t there to be bombarded by agents who want to represent them. Chances are, what they’re looking for is answers to their questions and helpful content that can steer them in the right direction.

If you have a relevant answer, feel free to jump in. If your latest blog post contains tips that local buyers or sellers could use, go ahead and share. By positioning yourself as a resource, you’ll build trust with potential leads and (hopefully) become their first choice when they’re ready to buy or sell.

 

4) Consider ads

LinkedIn ads have a reputation for being more expensive (and possibly less effective) than those on Facebook and Instagram. That’s simply not true. It’s entirely possible to create a successful campaign with a relatively small budget on LinkedIn. In fact, the company has options for small businesses.

Sponsored posts are another useful paid LinkedIn feature. You can take pieces of content (like blogs or guides) and target them towards very specific demographics.

 

5) Watch your analytics

You can’t improve upon your efforts unless you understand your results. Fortunately, LinkedIn tracks your behaviour and its outcomes so you can learn from it. From clicks and impressions to visitor interactions, you can discover a lot by looking at your analytics.

By spotting trends, you can make tweaks that increase your chances of finding new prospects. For example, if one blog is garnering a lot of attention, you may want to take steps to drive visitors to your LinkedIn page towards that post.

Of course, using LinkedIn for its primary purpose can also help you by allowing you to grow your professional network. That could mean more expert plumbers, contractors, and out-of-town agents to refer your clients to. No matter how you use this helpful platform, make sure you put in the time to do it strategically. With a bit of thought and effort, you can start reaping the benefits of LinkedIn quickly.

 

Ready to find out how Harvey Kalles Real Estate Ltd. can help you take your business to the next level? Reach out to learn how we can support you as you advance in your real estate career.