The holidays have come and gone, which means it’s time to put aside the distractions and focus on growing your real estate business. If you haven’t done so already, now is the time to think critically about the last 12 months, assess where you stand, and (of course) set some practical resolutions. With renewed focus and determination, you can help ensure that this is your best professional year yet!

Here are five tips for any agent who wants to boost their performance in 2020…

1) Embrace technology

There’s no getting around it: real estate is going increasingly digital. That’s why some of the most successful agents are incorporating technology into their workflows—and becoming more efficient as a result. From speech-to-text software to document-signing apps to the latest in virtual staging, tech can help you save time and serve your clients better.

Start by looking closely at your routine. Which tasks cause you the most frustration? Whatever the challenge you’re struggling with, there’s almost certainly a technology that can help you overcome it in 2020.

2) Expand your community presence

For those who work in real estate, staying active in the community is part of the job. Unfortunately, when schedules get hectic, agents tend to put it on the back burner. That’s why 2020 is the perfect time to bolster your existing community connections—and form new ones while you’re at it.

To stay top-of-mind in the areas you serve, try sponsoring local events or sports teams. Establish a volunteering presence in your primary neighbourhood, and consider joining the chamber of commerce. Last but not least, you should use social media to posts to show your local knowledge, engagement, and pride!

3) Learn from the experts around you

You can do a lot of professional development on your own. That said, there are times when you’ll learn best from your real estate peers—and industry leaders. As we embark on a new decade, why not resolve to seek out the knowledge of fellow experts?

Consider collaborating with team members, making new connections at conferences and events, or (if you’re relatively new to the business) looking for a mentor. The right brokerage will help you foster these connections. Harvey Kalles is a great example; we offer access to a strong leadership team—and a culture focused on teamwork and support.

4) Aim for more leads

When it comes to making strides in your career, it’s important to set measurable goals. One that can have a major impact on your business is generating new leads. For 2020, consider setting a weekly target that you’d like to hit (three or four is reasonable, though it depends on your circumstances).

There are many different ways to obtain leads, from investing in online advertising to partnering with local businesses as part of an extended referral program. The most important thing is to ensure that your efforts are strategic—so try a few different methods, be consistent, and measure your results!

5) Boost your nurturing efforts

Getting new leads is one thing—nurturing them is another. The truth is, many agents lose buyers, sellers, and investors before ever turning them into clients. Often, it’s because they have trouble engaging prospects beyond that first point of contact. If this sounds familiar, focus on maintaining a rapport with current and potential clients in the year ahead.

Start by carefully grouping the leads in your CRM based on their level of previous engagement with you. Then, create targeted nurturing campaigns that speak to each segment. Emails are a great way to build relationships over time—just be sure you’re providing something of value in your communications!

The arrival of 2020 is a great excuse to increase your efficiency, set new goals, and grow your business like never before. Are you ready to make the most of the year ahead?

Interested in learning how Harvey Kalles can help you take your business to the next level? Reach out to learn how we can support you as you advance in your real estate career.

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