From the outside perspective, the duties of being a real estate agent can seem as simple as booking home viewings for prospective homebuyers.

In actuality, it takes a significant amount of multitasking to be among the best real estate agents in Toronto. Realtors need to work different roles simultaneously, from pricing homes, sorting through new listings, client management, and offer negotiation. We also manage social media on multiple platforms and help play the middleman between buyers and sellers.

We manage all these roles while constantly on the go, but it’s not without a bit of help. Technology has advanced into the palms of our hands. Our phones and computers are some of our most powerful tools, and a multitude of apps for realtors exist to help balance out the work. Here are some top apps for realtors.

The Social Media Standards

Social media is king when it comes to online presence. This is especially true for the world of real estate.

Virtually any social media app can be turned into a powerful real estate app, whether for advertising for your agency, creating listings, or engaging with prospective clients.

We won’t take up much time dissecting every social media app out there, as plenty of articles already exist with helpful social media tips and advice.

The main takeaway is realtors can use these social media apps as real estate apps by utilizing their advertising tools.

Facebook

Facebook has the number one foot traffic of users of any other social media website, with over 2 billion monthly active users, and is also ranked as having some of the top advertising engagement rates. This makes it a handy real estate app for advertising, allowing the widest net to be thrown among potential clients. Facebook is also a great place to flaunt your real estate testimonials from previous clients.

Instagram

On the other hand, Instagram is a more visual app where the photos do the heavy lifting and thus can be a more effective real estate app for displaying new listings. Users can quickly scroll through multiple photos of a house in a single post and see other listings and news posted on your page. Tools like stories can be used for highlighting day-to-day listings and news, while live chat can allow you to have direct interactions and house tours with groups of prospective clients.

LinkedIn

Next, let’s talk about LinkedIn. LinkedIn for real estate agents can be another convenient tool. Using LinkedIn can help you connect with prospective clients, help find real estate jobs in Toronto, and join groups dedicated to networking with other real estate agents.

When it comes to social media standards, the key thing to remember is each website’s intent and demographics. Facebook, for example, has a demographic of users that are steadily getting older. As of 2021, 51% of people ages 50-65 use Facebook, but only 23% of the same age group use Instagram, which is favoured by ages 18-34. Likewise, being a visual app, one of the best Instagram tips to consider is making sure your photos are high, eye-catching quality.

Credit: Andrea Piacquadio via Pexels

Canva

Canva is a graphic design app and website that can be used for many different visual contents. Canva is a great app for realtors wishing to create business cards, listings, flyers, brochures, and more.

You don’t need to be a graphic designer to use it either; Canva is one of the great real estate apps for realtors because it uses simple instructions and a gallery of 60,000 design templates. They even have a designated section for real estate templates.

Buffer

If you do your own social media work but hate the tedious task of switching through them all, Buffer may be for you.

Buffer makes for a great real estate app because it saves time switching between half a dozen other apps. Working similar to older apps like Hootsuite, Buffer allows you to put all of your content creations into one place.

Buffer connects to all the majour social media apps such as Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Recently, they’ve allowed for direct import from Canva as well, so you can create any listings or posts for social media, and move them right into Buffer to edit, caption and schedule it for posting. This is what makes Buffer one of the top apps for realtors.

Calendly

Have you ever wondered how much time is spent trying to pair availability with clients and how much back and forth there is with phrases “How about Sunday, no? What about Wednesday?”

Calendly makes a great real estate app, as it leaves the guesswork out of it, allowing you to schedule appointments and meetings with clients directly. Simply plug in your availability, send it to your prospective client, and let them book with you at their mutual convenience. They don’t even need the app to be able to book! Calendly also integrates with Google Calendar, Outlook, and other calendar apps you may use.

Another great feature that makes Calendly a helpful real estate app is its ability to automate reminders to text or email clients of their upcoming appointment so they may confirm or reschedule. Hopefully, this will help reduce the number of no-shows in your workday!

DocuSign

The popularity of digital e-signatures has steadily risen over the years, especially during the pandemic, where so much of our work is now done remotely and via email.

DocuSign is the leading app for sending and receiving electronic signatures. This can be used as a great real estate app for documents such as property deals and lease agreements. This app is so popular among realtors they have designated paid plans explicitly made for them. These features include zipForm Plus integration, sending reminders for clients, and several at-the-ready document templates.

TurboScan

Turboscan works as a great real estate app in conjunction with DocuSign, turning your phone’s camera into a working scanner. Many real estate agents don’t even own a scanner anymore, as they take up space and are nowhere near as portable as having one in the palm of your hands.

After scanning the document with Turboscan, you can directly open the PDF it creates in DocuSign, have it signed, and send it off to its designation at a moment’s notice. No need to run back to the office!

Turboscan is a great real estate app because you don’t even need the documents present for the scanning.

TurboScan can create PDFs from pictures on your phone, so no need to wait for in-person meetups; clients can text or email you photos of necessary documents, and you can scan them from there!

Unit Converter

This app is a simple one but one of the most helpful apps for realtors. Floor plans and room dimensions can be interchangeably sent to realtors in feet, meters, and inches. Or, when touring an apartment with clients who ask for the specs of a room in a different unit of measurement with a Unit Converter, you can simply put in the measurements on hand and have them converter to your desired dimension. We consider this a handy real estate app in places with poor cellular and an internet connection, and it saves your phone data usage too!